We provide founders and leadership teams with ongoing brand oversight — acting as a fractional Head of Brand to ensure strategy, creative, and communications are aligned. Our work spans three domains: Brand Strategy & Advisory, Visual & Creative Direction, and Venture Advisory.
Brand Strategy and Advisory
Grounded in insight and differentiation, we guide startups and brands through foundational and evolving phases of growth.
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Holistic brand strategy & positioning
Competitive analysis & whitespace exploration
Foundational brand oversight
Narrative development & brand story architecture
Investor & stakeholder communication
Codifying brand messaging for consistency across teams and platforms
Market and competitive research to inform brand positioning
Brand audits and strategy reset
Brand bible / pitch deck
Ongoing strategic advisory for founders and creative leads
Venture Advisory, Brand Incubation and Startup Growth
We direct the visual language and sensorial cues that shape perception — across identity, product, packaging, and full experience.
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Art direction & brand world development
Oversight for all creative assets (social media, website, campaigns, packaging)
Selection and management of external creative partners (designers, agencies, photographers)
Visual storytelling for websites, decks, and socials
Archival, cultural and conceptual research for inspiration and positioning
Collateral, packaging and product design direction
Visual identity
Development of creative concepts
We act as embedded brand partners to early-stage ventures and investors, from zero to traction — ensuring coherence between business and brand.
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Early-stage brand incubation & venture identity
Fractional brand officer services
Ongoing brand guidance and refinement
Investment pitch positioning
Strategic development through launch and growth
Brand architecture & positioning evolution
Post-investment creative & brand stewardship
Cross-functional brand oversight (aesthetic, marketing, communication)
Brand reputation management