Brand and commercial strategy supporting North American expansion — consumer research, trend analysis, location strategy, and market evaluation for a global luxury house.

Strategy and cultural research consulting across financial services, retail, and technology — informing brand positioning, audience strategy, and market decisions for global clients including UBS, Visa, Sephora, New Balance, Amazon, and Whole Foods.

Brand development — positioning, identity, and audience strategy.

Brand work for the lab and its cohort of retail tech founders.

On-property photography and visual content direction.

Photography direction, press and media materials, and brand work for tournament activations.

Visual direction and editorial contribution across media productions.